CENTRALIZED PRODUCT DATA AND AUTOMATED B2B ORDERS FOR KENTY ADRIA
Kenty Adria modernized its data and procurement operations with a Pimcore-based solution that centralizes product information, streamlines supplier management, and automates B2B ordering. The system integrates with ERP and EDI, reducing manual work and supporting scalable operations across multiple markets.
CHALLENGE
Kenty Adria is scaling its procurement operations to meet rising demand across multiple markets. They manage a growing volume of daily orders and suppliers, which requires greater control over product, pricing, and logistics data.
SOLUTION
Implementing a modular solution based on Pimcore, we centralized product, supplier, and pricing data into one system. The platform automates ordering, simplifies document management, and connects with ERP and EDI systems for real-time coordination.
OUTCOME
Kenty Adria minimized manual order handling, improved data accuracy, and gained real-time visibility across operations. By automating key processes and centralizing information, they sped up the order-to-delivery cycle, and now coordinate more efficiently across teams.
ABOUT KENTY ADRIA
Kenty Adria is a procurement and wholesale company specializing in non-food consumer goods. As part of the Fortenova Group, they support the supply needs of over 3,500 retail locations across Croatia, Slovenia, Serbia, Bosnia and Herzegovina, and Montenegro. They play a key role in ensuring reliable product availability across the region.
THE OPPORTUNITY: ALIGNING DATA AND OPERATIONS FOR GROWTH
To scale effectively, Kenty Adria required a system capable of supporting multilingual product information, supplier collaboration, and large daily order volumes. The opportunity was to replace fragmented tools with a unified platform that would:
- Consolidate product and supplier information
- Automate procurement and ordering processes
- Provide real-time operational visibility across markets
THE SOLUTION: MODULAR DATA MANAGEMENT AND AUTOMATED ORDERING BUILT ON PIMCORE
We implemented a Pimcore-based platform that brings together product, supplier, and pricing information in a structured and scalable environment. The solution combines PIM, MDM, and DAM capabilities with automated order flows connected to ERP and EDI systems.
CENTRALIZED PRODUCT & SUPPLIER DATA (PIM + MDM)
- All product and supplier information is stored in one structured system
- Standardized attributes and multilingual support enable consistent data across markets
- The system provides clear traceability and reduces complexity in managing large product portfolios
DIGITAL ASSET & DOCUMENT MANAGEMENT (DAM)
- Product media, documents, and related assets are managed centrally
- Assets are directly connected to product information, ensuring accuracy and consistent usage
- Generated documents (such as orders and invoices) are automatically stored and categorized for quick access
PRICING & ORDER MANAGEMENT
- Client and supplier-specific pricing is maintained within the platform
- Automated validation rules increase accuracy before order creation
- ERP and EDI integrations handle order communication in real time, minimizing manual entry
By combining data centralization with automated processes, the system provides a single source of truth, reduces administrative effort, and ensures scalability for future growth.
RESULTS
These changes led to tangible benefits for Kenty Adria’s operations and team:
- Centralized data improved coordination and accuracy
- Manual steps were removed from order processing
- Full traceability reduced error rates and improved oversight
- Real-time insights helped teams plan stock more effectively
- Automated workflows supported scalable operations and steady business growth
With centralized control and automated flows, Kenty Adria is equipped to handle procurement complexity with speed and confidence.
NEED TO MANAGE COMPLEX PRODUCT DATA AND B2B ORDERS MORE EFFICIENTLY?
