CUSTOM PIMCORE FEATURES TO SUPPORT SALES AND PARTNER GROWTH FOR CEMIX

ABOUT CEMIX

Cemix is a leading manufacturer of high-quality construction materials and a key brand within the Austrian LASSELSBERGER Group, a multinational building materials producer. The company specializes in high-performance construction products such as facade plasters, adhesives, mortars, and concrete systems, with operations spanning six regional markets: Czech Republic, Slovakia, Hungary, Croatia, Romania, and Uzbekistan.

THE CHALLENGE: MANUAL PROCESSES AND LIMITED SCALABILITY

Before introducing new digital tools, several key processes at Cemix were handled manually:

• Partner events were coordinated manually by local teams, focusing primarily on existing contacts. Cemix saw an opportunity to open up registration and simplify participation for new potential partners.
• Product recommendations were based on technical documentation, which required customers to calculate quantities themselves or rely on help from Cemix teams. Over time, this created additional pressure on internal resources.

Meanwhile, the number of Cemix partners continued to grow. Since different groups, such as architects and builders, had different needs and interests, sending the same content to everyone was no longer effective.

• Cemix needed a way to organize, personalize, and scale communication across markets without adding complexity for internal teams. At the same time, they wanted to reduce repetitive work and create a more engaging experience for external partners.

THE SOLUTION: ADDING THE RIGHT TOOLS TO CEMIX’S PIMCORE SYSTEM

Cemix already had a Pimcore system in place, and our role was to extend that platform with new tools that addressed current business challenges and could scale across multiple markets. Our work focused on three areas: event management, partner engagement, and solution configuration.

SOLUTION CONFIGURATOR: MAKING PRODUCT PLANNING EASIER AND MORE ACCURATE

We created a digital tool (CPQ) that helps customers plan building systems more easily and accurately.

Product managers can define configurations for common systems (such as multi-layer facades), including:

• Product selections for each layer
• Consumption values per surface area
• Packaging units and weight calculations

To make the configurator easier to manage and scale, we extended Cemix’s Pimcore setup so product teams could:

• Reuse data instead of entering it multiple times
• Show only relevant product options based on previous selections
• Speed up localization and publishing across channels with a split-view feature that simplifies content editing and translation

Planning construction systems is now faster, more accurate, and easier for Cemix customers, with less back-and-forth and fewer errors in quantity estimation.

Customers simply enter the surface size, and the system generates an exact list of required products and quantities. This reduces back-and-forth, lowers the risk of errors, and shortens the time needed to complete purchases, both online and in-store.

PARTNER CLUBS: STRUCTURING COMMUNICATION AROUND REAL ROLES AND INTERESTS

To help Cemix engage different partner groups more effectively, we developed a Clubs system within the partner portal. This functionality allows the Cemix team to organize partners into role-specific groups, such as the Builders Club or Architect Club, and deliver tailored content directly through the portal.

We also implemented weekly quizzes to support continuous learning. Participants earn points for their activity, which are tracked and managed within the system. These points can be exchanged for promotional products in the Cemix Shop.

The Partner Clubs platform includes a fully functional e-commerce solution, developed using Coreshop and integrated into Cemix’s existing Pimcore setup. It’s connected to a local payment gateway and allows:

• Partial payments using collected points
• Remaining balances to be paid in local currency to comply with country-specific tax laws
• Local admins to manage point distribution and product visibility per market

All components were built to align with regulatory requirements and make ongoing partner engagement both scalable and localized. This setup gives Cemix a flexible framework for strengthening loyalty and increasing platform activity across diverse partner segments.

EVENT MANAGEMENT: IMPROVING HOW CEMIX PLANS, RUNS, AND FOLLOWS UP ON EVENTS

To simplify event coordination, we developed a tool that enables Cemix product managers to:

• Create new events with defined limits, locations, and schedules

• Invite partners manually or allow open registration via a new user portal integrated into the existing website

• Send multilingual confirmation and reminder emails

• View and manage only the events assigned to their specific market

From setting up details and managing attendance by market to generating print-ready certificates, Cemix product managers can now plan and manage events efficiently.

Together, these features help Cemix attract new partners, reduce manual coordination, and deliver lasting value through certified trainings, all within a single tool.

RESULTS

Cemix now uses a unified set of tools across six countries, supporting local needs while keeping processes consistent.

• Local teams manage events independently with less manual coordination, already hosting 44 live events across Hungary, Czech Republic, and Uzbekistan.

• The new event platform has generated over 385 training certificates, helping Cemix track and recommend certified partners for project work.

• The first Partner Club, launched in Hungary, has onboarded 469 active users who now receive role-based content and take part in ongoing activities.

• Customers receive precisely calculated product lists, reducing pre-sale support needs, while product data updates and translations take less time thanks to backend enhancements.

All tools were built to support different markets, languages, and regulatory requirements, giving Cemix a long-term foundation for digital growth. Adoption is still expanding, with other countries expected to onboard Partner Clubs in the next phase.