The potential of Pimcore DXP

Digital experience platform (DXP) is an emerging category of enterprise software aiming to satisfy the companies that are undergoing digital transformation. 

Ultimately, the goal is to provide the customers with a better experience. DXPs can be a single product, but often are a suite of products that work together. 

The same goes for Pimcore. Pimcore is an open-source digital experience platform, consisting of 6 products: PIM, MDM, DAM, CPD, WCM, and eCommerce.

But why is DXP the future of online business? The answer is simple. 

The newest and the most significant trend in business is to fully focus on the customer, and Pimcore enables you to do exactly that. By using its products, it’s possible to manage all your data in one centralized place and easily distribute it across all channels. 

That enables your business to maintain the same brand image and to distribute the same message across all of your communication channels. 

Nowadays, businesses are turning to the omnichannel approach. In short, they are trying to be everywhere while maintaining their brand image. To achieve that, it’s necessary for a business to operate on a platform that can support that. 

Many huge brands like IKEA, Adidas, and Intersport have listened to their customers and made a change - they switched to Pimcore

There is arguing that digitalization has played an important role in improving user experiences today. The real interest lies in taking things to the next level and using new technology to power this new wave of personalization. 

To make this shift possible, digital experience platforms have been developed and they stand for the future of online business. 

For DXP, such as Pimcore, to be successful, it needs to be intuitive and multifunctional. It needs to allow marketers to keep pace with changing consumer habits, as well as to help in shaping other areas of business, such as streamlining operational capabilities and fully using data analytics.

For a company that may still store data per department specifically, implementing Pimcore in the current business operations would enable the company to have a 360 overview of their business, make relevant changes, and improve their efficiency in general.

The evolution of such technology must not be underestimated, especially given the importance of personalization, cost efficiencies and operational efficiencies in the business. 

Pimcore has the power to deliver on all three, evolving in parallel with the digital channels and touchpoints that will only become more improved in the new era of online business. 

What’s in it for the customers?

What kind of impact does DXP have on customers? 

It provides customers with a unified experience. For example, DXP is extremely successful when it comes to retail. Many retailers have already decided to switch to Pimcore to successfully fulfill their customers’ demands. 

Having an omnichannel business now is a good way to go if the company is looking to grow. The customers have the same experience if they shop in-store, on a website or maybe on social networks. It strengthens and secures the brand image. 

Customers are no longer loyal to a brand. They are loyal to experiences and that’s why your business needs to focus on creating an amazing user experience and to invoke positive emotions in your customers.

Taking care of customers of the 21st century is no easy task. It takes a lot of effort to make sure your customers are being comfortable while browsing through your webpages. Even the slightest mistake can trigger them into leaving your website. 

So, what do you want to do? You want to make them feel good, you want to take care of them and provide them with the best possible user experience.  

The people dimension is the most important of all in the customer and customer experience context. The customer experience is also one of the key areas where IT meets business in a transformational perspective.

To ensure the customer experience is at a high level, omnichannel may be a sound strategy to achieve it.

Omnichannel - what is it? 

Shoppers’ expectations are reaching new levels, they have new priorities and they want perfect shopping experience – on every buying channel and platform. 

The change is happening so fast that digital businesses can no longer push aside new technologies. They need to act more swiftly, engage smarter, and deliver more fantastic experiences if they wish for overall revenue growth. 

Firstly, to define omnichannel – it’s a cross-channel content strategy used to improve user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate.

If you compare today’s shopping experience with last decade’s, there is a huge difference in ways of operating the business and serving customers. 

Those changes are forming new expectations of the shopping experience both online and in-store.

New technologies, like Voice Command Assistants, IoT devices, Smart Shelves, Beacons and others are bringing new standards to both eCommerce and physical stores. They are giving us a glance at the future of shopping. 

Try to picture a new-generation store where displayed products have enough intelligence to show you price changes in real-time. Data like expiry date and more would also be displayed. It communicates to both customers and businesses. It can contact the vendor and supplier about the inventory requirements on a specific time and date.

Consistency of product information is so important that if a customer found any disparity across channels, it could negatively impact that customer’s shopping experience as a whole. That could lead to further dissatisfaction and affecting their future visits and purchasing decisions.

Therefore, to win over your customers with an amazing shopping experience – be everywhere and be consistent! 

Pimcore DXP is perfectly compatible with omnichannel businesses, as it offers the customers a fully customized user experience, providing them with a unified shopping experience - the same experience is provided, regardless of the type of communication channel.

Pimcore enables you to manage product information, digital assets, digital commerce, and web content in a consolidated setup, thus empowering you with a single ‘trusted view’ of information to deliver engaging experience across the entire customer journey.

It is hyperconnected and integrates with any external software or infrastructure to manage any data and streamline any process—fast and efficiently!

Advantages of an open-source platform 

Today open-source software has become critical for almost every organization. Almost everything requires open source software, be it telecommunication systems, inventory, accounting, personal productivity applications, contact management and operating systems amongst others.

Pimcore is an open-source digital experience platform, fully capable of supporting every one of your business operations. 

Open-source software, or more specifically, Pimcore can have a major impact on your entire organization. There are several advantages of using open-source software. The following are a list of the advantages of opting for open-source software.

1. No vendor lock-in

IT managers in organizations face constant frustration when dealing with vendor lock-ins'. Lack of portability, expensive license fees and inability to customize software are some of the other disadvantages. Using open-source software gives you more freedom and you can effectively address all these disadvantages.

2. Integrated management

By using open-source software, you can benefit from integrated management. Open-source software uses technologies, such as common information model (CIM) and web-based enterprise management (WBEM). These high-end technologies enable you to integrate and combine server, application, service and workstation management. This integration would result in an efficient administration.

3. Simple license management

When you use open source software, you would no longer need to worry about licenses. Open-source software enables you to install it several times and also use it from any location. You will be free from monitoring, tracking or counting license compliance.

4. Lower software costs

Using open-source software, such as Pimcore, can help you minimize your expenses. You can save on licensing fees and maintenance fees. The only expenses that you would encounter with Pimcore would be expenditure for documentation, media, and support.

5. Abundant support

You will get ample support when you use open-source software. Open-source support is mostly freely available and can be easily accessed through online communities. There are also many software companies that provide free online help and also varied levels of paid support. Most organizations that create open-source software solutions also provide maintenance and support.

6. Scaling and consolidating

Linux and open-source software can be easily scaled. With varied options for clustering, load balancing and open source applications, such as email and database, you can enable your organization to either scale up and achieve higher growth or consolidate and achieve more with less.

To continue, why is Pimcore such a special platform? Well, free software often turn out to be a bait for users. Many of them are labeled as “free”, but offer only basic version for free - improved versions, including plugins, come with a specific price. 

Pimcore isn’t such software. Pimcore is 100% open-source and dual-licensed under GPLv3 or PEL. To keep it simple - Pimcore is 100% free. 

That means that there’s no license fee and any feature is accessible at any moment in time. Pimcore offers an extensive range of services such as consulting, implementation and support to sustain itself. 

As it’s a highly customizable software, Pimcore fits your company’s unique relationships, attributes, and processes; and is also especially suitable for improving internal workflows. Besides that, it’s architecturally sound, it makes it a developer’s delight. 

But to understand the DXP and how exactly does it work, let’s first go through what digital transformation is. It’s a complex process, but we’ll try to explain it in more detail. 

Digital transformation

Firstly, what does the term digital transformation mean? 

Digital transformation is the transformation of business and organizational activities, processes, competencies, and models. Its purpose is to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way.

It is commonly used in a business context, but it also impacts other organizations such as governments, public sector agencies, and organizations involved in tackling societal challenges.

Why is it important for your organization? 

Digital transformation hits each industry. Also, it can affect all activities, divisions, functions, and processes of the organization as it can impact the very business model as such.

There are many aspects in which digital transformation can make an impact: 

  • The customer experience (as said, it’s a key element with many digital transformations being a mix of customer experience optimization and process improvement – and cost savings).
  • Product and service innovation where, for instance, co-creation models can be used.
  • Distribution, marketing, and sales: another usual suspect and in practice an area (along with customer service) that is often one of the earliest areas undergoing digital transformations.
  • Digital fulfillment, risk optimization, improved corporate control, etc.
  • Intelligent information management (with information, data and the processes they feed being key and a focus on activation
  • Customer service, customer experience management, and contact centers - customer relationship management
  • Work, human resources, new ways of collaboration, agile working, social collaboration, enterprise collaboration and so on
  • Learning and education
  • Procurement, supply chain management (digital supply chain) and supplier relationships

There are more, but we named those we consider crucial. What’s vital to point out is that in a digital transformation context, all the aspects are connected and there is no place for unnecessary data storage. 
Not from a technological perspective, but most of all also not from a process and people perspective.

Myths and realities of digital transformation

There are many misconceptions about transforming your company into a digital one. We’re going to name some of them and give you some further explanation. 

1. Technology is the key element of digital transformation

Yes. We agree. Technology indeed is a key element of digital transformation. However, real digital companies have already realized that the people, the organizational structure, and culture are the differential elements of successful digital transformation. 

To go through a successful transformation, you should consider focusing on the company culture, or in short - the people. Both people and technology are two incredibly important aspects of digital transformation.

2. It’s not so important for B2B companies, it’s more oriented to B2C companies

On this one, we do not agree. There are many examples of huge companies (for instance, General Electric) and companies in industrial sectors with marvelous strategies underway for digital transformation.

They have already realized the great opportunity that is open for the winners in this revolution. B2C companies have already instilled strategies concerning digital transformation, but the time of B2B is coming and the winners are already reaping the rewards. 

3. Digital transformation is expensive

It may seem expensive if you’re looking at your business short-term. To completely transform your company, there is a certain amount of funds needed. 

On the other hand, if you’re looking for long-term success, digital transformation is one of the best investments you can make. It will enable you to generate more leads, more sales, more important contacts, etc.

It’s definitely worth transforming your company. Maybe not worth transforming, it’s almost necessary. In the world of the future, we’ll see less and less business functioning non-digitally and they will most probably seem like remnants of the past times. 

Throughout the period of 3-5 years, you could see your business thrive, only by digitally transforming it.

4. Digital transformation involves new processes and relationships with external customers

Long ago, Peter Drucker said, “culture eats strategy for breakfast”. Throughout time, that thesis has proven to be true. 

There is more and more business evidence that good employee experience is the basis for excellent and profitable customer experience.

For that reason, before modifying the processes, it’s important to focus on good management of the team’s change. It’s important to maintain the positive essence that led the business to this point and evolve the mentality to remain competitive. 

With the inclusion of employees, there is a potential for the business to become more solid and sustainable.

Getting strategic with digital transformation

Company-wide digital transformation requires a strategic approach. 

Knowing all the components, technologies, people, goals, and processes that are required, it may seem very hard to design a digital transformation strategy - but it isn’t. To get the right answers on strategy, you’ll need to ask the right questions.

It’s almost certainly one of the reasons why there are so many digital transformation models. And yet each business is different. So, how to start with a digital transformation strategy that will work for your future, your customers, your workers, and your market? 

Digital transformation isn’t just about a single project, process or an optimization exercise - it doesn’t happen overnight. There are many components and goals. It happens in gradual steps. 

All the stages, steps and projects in the context of digital transformation have one or more goals as such, but at the same time fit within the wider purpose. More simply said, you have a roadmap and an end goal in mind. 

New technologies, such as Pimcore DXP, offer new opportunities and challenges, as do new changing market conditions, competitive landscapes, and so on. 

While digital transformation has for goal to prepare you for such changes, at the same time - such goals are subject to change.

Change is a constant. It means that the digital transformation strategy comes with possibilities to change its course.

A digital transformation strategy starts with answering a few of the essential questions such as - what, why, how and who. It builds bridges between current state of business and the desired long-term plan.

Considering all that, what can you do to give your digital transformation the best chance of succeeding? 

There are a few critical pieces of the puzzle, such as changing the culture of IT, identifying and convincing stakeholders across the business, and connecting transformation to the vision of the company. 

Here we have named some of those critical pieces of the puzzle, which are crucial to consider while you’re building your digital strategy: 

1. Tell a convincing digital strategy story

What will digital transformation do for your company? 

Figuring out how to answer that question and make it meaningful for everyone involved is the first bigger step in your digital transformation journey.

2. Align digital transformation with your business goals

Alignment is the most important step to a successful digital transformation, and it needs to be supported from the top down. Boards should communicate that the move to digital is the right strategy and they should outline the right outcomes.

Transformation must be fully aligned with the organization’s overall goals. 

3. Take time to run pilot tests

Digital transformation always requires many internal stakeholders to make changes, which include changing or breaking processes that have been in place for some time, changing their way of interaction with the clients and even changing their roles.

To get stakeholder buy-in, take your time to run pilot tests before moving forward with any solid plans. 

4. Identify the skills you’ll need in IT

To successfully move forward with your digital transformation strategy, you should identify which IT skills are needed. 

Factory team offers an array of IT skills, from frontend to backend development, from iOS to Android development, and crucial for your digital transformation - Pimcore development. 

We are skilled in Pimcore development and we can offer you assistance on your digital transformation journey. We have experience working with Pimcore DXP and digital transformation and we’d be happy to guide you through the process of transforming your business.  

5. Master risk management

Everything around digital transformation seems to be going against the traditional IT understanding of risk containment and controls. Digital transformation is about being fast, challenging the status quo, and developing and scaling new technologies. 

This calls for designing a risk management strategy around the digital transformation efforts.

But for now, let’s talk more about one of the most important aspects of digital transformation - the people.

Digital transformation beyond technology: the human factor

To completely understand digital transformation, it’s vital to put people and processes above technology, even if the technology or the ways of using it are crucial to change. 

Digital transformation is about using digital technologies to improve processes and enhance customer experiences. It requires focusing on the area where business and customer value meet and seeking new and better possibilities. 

However, digital culture is not the start or even the essence of digital transformation. It’s about responding to the changes which technologies have caused in our lives, businesses, and organizations.

These changes are not brought upon us by the new technologies themselves. The human factor is a catalyst in the evolution of digital technologies. It alters the way we use it and the reason for using it.

The culture approach the business needs is one of continuous optimization, holistic improvement, and a focus on what people need.

And now let’s get specific. We’ll show you what kind of power does Pimcore have and how can it help your business. 

The power of Pimcore products

Pimcore leverages the power of its 6 products, PIM, MDM, DAM, WCM, CDP, and eCommerce. 

It’s the only open-source digital experience platform with inbuilt data management and experience management capabilities. 

Using Pimcore, you can easily maintain the product information, multichannel publishing, and integrate your eCommerce solution. It’s commonly used by marketers not only for editing and managing web content but for publishing data and creating catalogs or price sheets. 

Pimcore stands for innovation, speed, scalability, and freedom. Considering this, Pimcore is a leading digital experience platform. 

To see what Pimcore can do for your business, we’ll analyze each of its products:

Product Information Management (PIM)

Pimcore’s PIM product has the power to centralize and unify all your marketing, sales, and technical product information. It can acquire, manage, and share any type of digital data. Also, it’s designed for easy integration into existing IT system landscapes.

Pimcore integrates and combines all types and amounts of digital data. It’s suitable for organizations of all sizes and all industries.

Pimcore’s API driven and service-oriented architecture allows for fast connections to third-party software - ERP, CRM, BI, and so on. By using Pimcore, you can deliver all your data from a single source through any of the output channels. 

The main benefits of using Pimcore’s PIM product are: 

Escaping data silos

PIM enables you to gather any type and any amount of digital data in a central place, creating a master record. This provides you with reliable and accessible product information in a single place. 

Combined with Pimcore’s MDM product, it eliminates all scattered data with poor data quality, or in short - eradicates data silos.

Decreasing time-to-market

Open-source PIM platform helps you automate the creation of unique product information using master data as a source. It makes it easier to meet the requirements of multi-channel selling while providing a consistent customer experience. 

It gives you the edge of a single-point control, helping you optimize the performance of your business activities. 

It’s extremely helpful when the number of product data sources increases with time and it becomes harder to manage all the complex product information. After all, it’s easier to manage one data source, rather than 50, right?  

Omnichannel enablement

Being omnichannel is becoming a prerequisite for a successful online business. It’s essential to keep track of digital channels such as web, app, marketplace, and social media. 

In today’s diverse and fast-paced environment when there are so many important channels, it gets complicated.

To simplify this, Pimcore breaks down data silos, organizes, enriches and makes ready channel-neutral product information to extend product delivery across all channels for a seamless omnichannel experience.

It allows enterprise marketers to distribute product data in real-time. All product, customer and vendor information is brought together. That way, you can apply segmentation, personalization, and marketing automation. 

Master Data Management (MDM) 

Pimcore’s MDM product has the power of consolidating master data across the complex system landscapes with the most powerful open-source platform. Using MDM, you can manage all aspects of any master record, including hierarchy, structure, validation, versioning, and enrichment with attributes.

Pimcore’s MDM is the leading open-source MDM software available in the market today. 

And of course, using Pimcore’s MDM comes with some benefits, such as: 

Improve time-to-market

Marketplaces are becoming more and more volatile, competitive, and multichannel-oriented. Poorly managed and scattered master data quickly leads to inconsistency and distrust in the business process. 

MDM is the key to eradicating data silos, improving your time-to-market, and enabling the management of these collaborative workflows. 

It provides you with up-to-date master data to bring your products to the market much faster than the competition.

Accelerate digital transformation

The Open-source and end-to-end architecture of the Pimcore MDM platform make it easier for organizations to accelerate their digital transformation processes. It helps you bring any data from anywhere, like mainframes, fileservers, or any other source. 

With Pimcore MDM you can execute any strategy to transform your business. It opens doors to new markets, new channels, and new business models - to deliver on exact value propositions, being effective and efficient. 

Reduce cost

Pimcore comes with free license permits, unlimited languages, channels, and users - enabling you to reduce operational costs drastically. 

Digital Asset Management (DAM) 

Pimcore digital asset management software centralizes all your media assets - images, graphics, documents, videos, and other media content. 

Pimcore DAM is far more than just a digital asset management application - it is a digital transformation enabler. 

Its consolidated digital media repository enables you to reuse digital assets, optimize data, and simplifies searching for content while maintaining high performance and scalability. 

Benefits of implementing DAM in your digital business are: 

Escape data silos

DAM product enables you to streamline all your scattered media across all your departments with ease. It provides you with functionalities to gather, enrich, translate, and manage digital assets. 

You’ll eliminate any digital asset management issues as part of your digital transformation strategy. Also, you’ll make it easier for various creative teams and operation teams to collaborate on a single asset and ensure data consistency. 

Brand consistency

In this expanding digital environment, it can be a challenge to maintain brand consistency in your media assets which are scattered on several channels. Integrating your digital assets with the software system will keep you in sync with your brand identity. 

Pimcore’s DAM software gives you full control over your branding by enabling you to share your digital assets from one centralized place. 

It also includes all your assets such as logos, images, brochures that have to be available always. The included PIM module makes it easy to integrate asset data into product data which again - ensures brand consistency. 

Seamless customer experience

In the new age of customers, a personalized customer experience is the most valued. To engage your customers at the right moment, you need reliable and up-to-date rich media content.

Pimcore’s DAM software makes it easy to control your branding - it enables you to share all your digital assets from a single place. 

Digital Commerce Platform 

Pimcore’s eCommerce solution is used by leading enterprises, digital agencies, and system integrators. It provides you with the tools to build B2C and B2B eCommerce applications. 

Pimcore can easily handle:

  • Complicated pricing and product structures 
  • Complex availability computation
  • Agile projects with evolving needs
  • Individual design and checkouts
  • Multiple catalogs, price lists, etc.
  • Multiple frontend applications

Same as previous products, Pimcore Digital Commerce Platform comes with several benefits:

Unified digital experience

As experience-driven commerce is gaining momentum, a strong need for improved data management and integration of content and commerce rises too. 

By combining platforms such as product information management (PIM) and web content management (WCM) it’s possible to achieve it. 

It’s crucial to leverage open-source commerce as it comes with many benefits such as:

1. Customizability

To exhibit multiple attributes among variants like shape, size, and color - every organization needs customization of product data. The open-source eCommerce ecosystem of Pimcore imports all the relevant product attributes whenever and wherever. 

2. Continuous innovation

The extensibility, adaptability, and modularity of Pimcore open-source have the power to lead to any technological innovation.   

3. High performance

Businesses are able to build meaningful customer experiences with open-source digital commerce. They have the ability to handle any number and size of orders, constantly for any amount of time. 

It is possible to provide any real-time personalized content which furtherly leads to the true omnichannel experience.

4. Open code

Having an open code means faster improvement and more digital innovations - there is complete freedom in customizing the code. 

This is one of the main reasons why Pimcore is the leading digital experience platform.

PIM-powered eCommerce

PIM product for eCommerce merges content and commerce. It enhances product data management for any industry through its interoperability, scalability, and easy integration with any eCommerce software. 

PIM-powered eCommerce also helps in scaling your business, launching them in newer markets, and delivering content across multiple channels.  


Pimcore eCommerce offers businesses to treat interoperability between technologies, systems, and information sources as their top priority. It allows businesses to avoid fragmented customer experience across touchpoints. 

It allows you to ensure your customers a non-disrupted customer journey while improving user experience. 

Web Content Management (WCM)

Pimcore WCM (or widely known as CMS) allows you to unleash the power of content by gathering information into a single source and introducing advanced API-based delivery of data. It also helps businesses in executing omnichannel activities.

There are some certain benefits of Pimcore WCM, such as:

Digitalizing marketing technology

Marketers can adjust and optimize their engagement with customers on all touchpoints. They now have the ability to publish personalized digital content by integrating content, commerce, and community by integrating WCM, eCommerce, PIM, and DAM.

Features of digitalization in marketing with Pimcore WCM include:

  • Multichannel marketing automation
  • Omnichannel enablement
  • Customer data management

​​​Managing personalized experiences

Nowadays, personalized experiences have become one of the most important factors in growth strategy. Firstly, it’s vital to create personas, group them, track them, scale content, and improve your content continuously. 

Pimcore’s WCM offers personalization in real-time and even AI-powered personalization. Together with the customer data platform (CDP), WCM makes it possible. The content is controlled and the delivery of content is highly targeted. 

Content, commerce, contextualization

Combining commerce and content is inevitable to create personalized shopping scenarios. And context is the third dimension in this combination of commerce and content. When all three are in perfect sync - it creates meaningful customer experience and engagement. 

How does it work? 

First, you need to gather real-time contextual data, you need to enrich the profiles with new customer data, and then design the customer journey. After designing the customer journey, the process continues by ensuring that the right messages are reaching the right customers.

Single-source, multichannel publishing

As the number of output channels continues to grow, companies are faced with the challenge of delivering content on multiple customer touchpoints like web, social media, IoT, print, apps, and so on. Businesses have realized that consistency is the key. 

This is where Pimcore takes multichannel publishing to the next level. Content management and distribution are highly automated and all the data is placed in one single place, simplifying the process of publishing. 

Improving ROI

When it comes to ROI, a combination of WCM and eCommerce systems brings some advantages. It gives businesses the ability to create high-quality digital experiences for B2C and B2B environments. 

Collaboration between departments is improved, productivity is increased and huge amounts of costs are cut, due to the simple-to-use nature of Pimcore.

Customer Data Platform (CDP)

Pimcore’s open-source CDP allows you to store and manage the master data records of your customers. It simplifies the process of content personalization and triggers marketing automation by collecting customer data across all channels. 

The benefits of CDP are much relatable to the benefits of other Pimcore products, as there is always more than just one product implemented in a business.

It’s flexible and can be easily customized. Importing and exporting customer data is streamlined, it’s executed via Rest APIs. 

Why is it important that you use CDP? As we said earlier - customers take the center stage in your digital transformation process. It’s safe to say that customer data has never been more important. 

To get a grasp on what kind of data does CDP analyze, we’ll break it down into a list.

Identification data

This type of data refers to the most basic kind of customer data. By collecting it, CDP makes sure there are no duplicate data. Identification data refers to:

  • Name 
  • Location
  • Contact
  • Demographics
  • Social
  • Professional experience
  • Accounts

Descriptive data

This type of data gives you further insight into your customers. It will help you create better and smarter data-driven marketing campaigns. In general, descriptive data refers to:

  • Career (income, job level, previous experience)
  • Lifestyle (pets, cars, type of home, etc.)
  • Family (children, marital status, family members)
  • Hobby (online subscriptions, memberships, affinities) 

Quantitative data

This shows us how does the customer interact with your company. There’s a lot of useful data here, so first - let’s what does quantitative data refer to:

  • Customer service (dates and types of communication, certain questions and queries)
  • Email communication (how many emails were opened, how many of them were responded to and when did it happen)
  • Transaction (which products did the customer buy/return, when did it happen, how many times did the customers abandon their shopping carts)
  • Online activity (how many clicks were on the website, how good is the engagement on social media, how many times was the product viewed)

And lastly, CDP analyzes qualitative data.

Qualitative data

This type of data gives you context. In essence, you take a deep dive into customers’ minds. Let’s see what qualitative data refers to:

  • Attitude (What’s their favorite food, animal, form of communication even?)
  • Opinion (How do they rate the product? What do they think about the company? Will they recommend us to their friends?)
  • Motivation (why did they make a purchase, how did they decide to purchase from us and not the competition)

You can see here that Pimcore CDP gathers a lot of customer data. Using CDP will ensure you’re creating smart and data-driven strategies and that you’re hitting all of your goals.

The Pimcore platform manages any kind of digital data - structured and unstructured. It’s deservedly the leading digital experience platform as the benefits are almost unlimited due to its open code and continuous innovations. 

It was a long ride

Congratulations. If you’ve come this far, it means you’re serious about leveling up your business. We hope this helps you, even if about one segment of your business - we are happy to help. 

Competing in today’s market isn’t easy and we are aware of that. Pimcore is such a platform that can simplify your journey and improve your customer experience. 

We measure our success by our client’s success and we wish to see more of our client’s success stories.

Every client is unique and we want to help. We have worked with over 150 clients worldwide, from startups to enterprises and we have already seen many businesses thrive. 

Factory team can turn your ideas into reality so feel free to reach out to us and let’s talk more about your next big idea! Let’s move forward - together! 

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