Centralize Multichannel Management with a Digital Experience Platform

 

Optimize your digital operations with a Digital Experience Platform that centralizes web content management for multiple brands and languages. With no-code tools for multilingual localization, Search Engine Optimization, dynamic content updates and advanced content management, DXP software will help you deliver consistent and personalized experiences to all your digital channels.

 

Managing multiple brands across various websites, languages, and digital channels requires tools that will simplify your operations, not complicate them. Imagine a retail business with multiple sub-brands, each with its own multilingual website and separate marketing campaigns. Without a unified system, managing these websites and channels becomes increasingly complex as your business grows. Even a simple task like updating product information can turn into a time-consuming and error-prone process.

The consequences are twofold: your teams face repetitive manual tasks that prevent them from focusing on high-value work, while customers encounter inconsistent experiences—some sites reflect updates, while others lag behind. These inefficiencies ultimately impact your bottom line and lead to lost revenue opportunities.

Digital Experience Platform (DXP) enables you to control multiple websites and digital channels from a single platform, apply updates instantly across all touchpoints and deliver personalized content tailored to specific customer profiles. This approach not only saves time but also ensures consistent, accurate, and relevant information—whether customers are browsing a website, shopping online, using a mobile app, or engaging on social media. By improving efficiency and customer satisfaction, DXP software helps you protect and grow your revenue while delivering the experiences your customers expect.

Want to Get Straight to the Point?

 

Reserve your free 30-minute consultation to cover the essentials of Digital Experience Platform. We’ll address your specific multi-site challenges with solutions designed to drive real business value and optimize your processes.

Digital Experience Platform (DXP) software architecture core capabilities: API-driven approach, analytics and optimization, headless architecture, and interoperability for personalization, contextualization, and composability.

01

IMPROVE MULTICHANNEL DELIVERY AND CONTROL

  • Publish content across multiple platforms, including websites, mobile apps, social media, IoT devices, and email campaigns from a single platform
  • Ensure content, assets, and data updates are applied consistently across all digital channels
  • Maintain a unified brand presence and error-free experiences across every customer interaction channel
02

DELIVER PERSONALIZED EXPERIENCES

  • Create targeted, persona-driven content using segmentation rules and real-time user data
  • Tailor offers and messaging dynamically to meet customer needs across digital journeys
  • Drive engagement and loyalty by delivering highly relevant, customized experiences across all platforms
03

CENTRALIZE DIGITAL OPERATIONS

  • Manage multilingual websites, regional campaigns, and multiple brands from a single platform
  • Integrate Product Information (PIM), Digital Asset Management (DAM) and other systems to centralize product data, digital assets, and content
  • Provide a single source of truth to ensure consistency and accuracy across your entire digital ecosystem
04

SPEED UP TIME-TO-MARKET

  • Quickly adapt to changes in product availability, pricing, or descriptions with real-time data updates
  • Launch campaigns faster with reusable templates and areabricks
  • Minimize delays in delivering new product information or marketing assets by automating content distribution across all sales and marketing channels
05

ENHANCE ANALYTICS AND SEO

  • Leverage built-in tools for metadata management, clean URL structures, and site quality optimization
  • Integrate with analytics platforms like Google Analytics to track performance and customer behavior
  • Make data-driven decisions to improve content visibility, campaign ROI, and customer acquisition
06

BOOST PRODUCTIVITY

  • Reduce workload with no-code tools and automated updates across channels
  • Customize the admin dashboard to align with team-specific needs and tasks
  • Enable teams to collaborate effectively within a single environment
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Factory developers

DXP Development Experts

Our developers are Pimcore certified, with extensive experience in developing tailored DXP, MDM, DAM & PIM software solutions and integrated e-commerce.

Factory consultant

Certified DXP consultants

We go beyond development to help companies solve complex data and experience management challenges.

Factory - Pimcore DXP

Tangible Results

Over the past decade, we helped companies across manufacturing, retail, wholsale and other industries achieve transformative growth with our custom, Pimcore-based solutions.

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Pimcore strategic partner

We are one of the ten certified Pimcore Strategic Partners worldwide. A tribute to our record of success in delivering custom Pimcore solution.

Optimizing Air Serbia’s Multilingual Web Management with Pimcore’s DXP

 

Learn how we used Pimcore's Digital Experience Platform to build Air Serbia's new website, which allows them to manage 36 points of sale in 11 languages and deliver dynamic content to create an even better user experience.

easy content and layout management

Headless Content Management

Digital Experience Platform, powered by Pimcore, combines traditional page-building capabilities with advanced headless and API-driven content delivery. It allows you to create, edit, and manage content in one central hub and separate it from its distribution so you can reuse it across multiple digital channels. With structured content, agile workflows, and flexible data models, your team can simultaneously update content for several channels while avoiding errors and saving time.

Visualization of Pimcore's headless content management capabilities with support for data formats like XML, JSON, and CSV, and integration options including GraphQL, REST APIs, and various system connections for flawless digital content distribution

Comprehensive Multilingual Capabilities

Pimcore’s Digital Experience Platform provides advanced multilingual features for precise content localization for different languages and regions. Editors can create, translate, and manage language-specific content in one central place while maintaining consistency across all channels. Beyond content, Pimcore allows detailed customization of language settings at the system level, ensuring that every element of the user experience is adapted to regional needs. Whether managing a single site or multiple brands, Pimcore's DXP simplifies multilingual operations with tools designed to scale as your business grows.

Multilingual content management options in Pimcore DXP for creating, managing, and translating language-specific content

SEO and Analytics Optimization Tools

Pimcore’s Digital Experience Platform provides advanced tools for enhancing SEO and marketing performance. It includes features like metadata management, URL redirects, and the ability to create custom URLs for localized or campaign-specific pages to ensure clean site structures, prevent broken links, and help maintain SEO value during site updates. DXP system also integrates with analytical tools like Google Analytics and Matomo where you can track user behavior and measure performance.

Pimcore Digital Experience Platform with SEO tools: metadata management, URL redirects, custom URLs, and integration with Google Analytics and Matomo for tracking user behavior and measuring performance.

Reusable Content Bricks

Digital Experience Platform optimizes web content management through dynamic experience pages and reusable content bricks. With dynamic experience pages, your team can easily create personalized and data-driven content, adaptable to individual user preferences, and deliver it simultaneously to different digital channels. Reusable content bricks—called Areabricks—function as modular content components that can be easily managed and reused across multiple pages and sites. This modular approach simplifies content updates, secures consistency, and speeds up the rollout of new content.

Pimcore's Digital Experience Platform (DXP) includes dynamic experience pages and reusable content bricks (called Areabricks), which allow teams to create modular, personalized, and data-driven content.

Dynamic and Static PDF Generation

Pimcore’s Digital Experience Platform, paired with its Web-to-Print module, allows you to create both dynamic and static PDFs—such as catalogs, brochures, and product data sheets—directly within the platform. Customizable templates offer flexible design options and allow the inclusion of text, images, and dynamic data fields. By integrating real-time data from Product Information Management (PIM), Digital Asset Management (DAM), and other systems, this DXP feature ensures that updates to product details, pricing, or visual assets are accurate and instantly applied to your documents.

Illustration of Pimcore’s Digital Experience Platform PDF generation workflow, highlighting template-based PDF generation for digital and print-ready documents, integration with Adobe Creative Cloud tools (InDesign, Illustrator, Photoshop), and output options including catalogs, brochures, and product data sheets.

Integrated Product Information Management Software (PIM)

A built-in Product Information Management (PIM) module serves as a central hub for managing and maintaining consistent and accurate product data across all digital channels. Pimcores's DXP solution has highly flexible PIM functionalities and supports over 40 high-performance data types, adaptable to diverse business needs. With an API-driven setup, it integrates easily with existing systems (ERP, CRM, e-commerce platforms...). By connecting product data with content, Pimcore's DXP allows your team to use and deliver accurate, reliable and up-to-date product information to customers across all digital touchpoints.

PIM software centralizes your product information in one system

See how a Digital Experience Platform centralizes control over multiple websites, supports personalized customer experiences, and helps you expand into new markets while cutting down on manual work.

 

 

Visualization of the Digital Experience Platform (DXP) Technology Ecosystem, showcasing connectivity options (REST, GraphQL, HTML), infrastructure compatibility (AWS, GCP, Azure, Docker, Data Center), and supported technologies (Symfony, PHP, Redis, MariaDB, MySQL, OpenSearch, CSS, XML, JSON, React, Vue.js, Bootstrap).

Key Technical Capabilities of the Pimcore’s Digital Experince Platform

Comprehensive Data & Content Management
  • Unify Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM) and Content Management System (CMS) in a single platform
  • Centralize all digital assets—images, videos, documents—alongside master data
  • Ensure that asset-enriched product information is consistently presented across all customer-facing channels
Real-Time Data Synchronization
  • Automate updates and connect all systems with Enterprise Webhooks, GraphQL, and RESTful APIs.
  • Streamline data exchange, reduce manual handling, and keep every platform consistently up-to-date with event-driven synchronization
Commerce Integration
  • Use Pimcore’s eCommerce-Framework as your B2C/B2B shop front or integrate Pimcore into 3rd party shop fronts like Magento Commerce, Digital River or Demandware
Translation Management
  • Automate translation processes to reduce repetitive tasks and speed up time-to-market
  • Connect with leading Translation Management System (TMS), such as GlobalLink, to secure high-quality translations
  • Integrate with leading AI tools, such as ChatGPT, for automated translations
Channel-Independent Publishing
  • Create, edit and publish content from a single platform
  • Reuse existing content and distribute it to multiple channels (websites, mobile apps, IoT devices, email, social media, e-commerce platforms...)
Personalization and Behavioral Targeting
  • Deliver contextual and personalized experiences by leveraging segmentation rules, triggers and persona-driven actions
  • Adjust the admin interface with custom logos, color schemes and branding elements to reflect your visual identity
  • Modify existing UI components or build new ones to integrate custom functionalities
PaaS and Enterprise Options
  • Choose from open-source (Community), Enterprise, Professional or PaaS Editions based on your business needs
  • Effortlessly scale with PaaS infrastructure and managed services
  • Leverage the PHP/Symfony framework for extensive customization
  • Access a wide range of community support and plugins
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Digital Experience Platform (DXP) implementation process visualized in five steps: 1. Current State Evaluation to identify inefficiencies, 2. Strategic Planning with business goals and KPIs, 3. Solution Design & Implementation tailored to reduce effort and improve productivity, 4. Performance Validation through real-world testing, and 5. Launch & Business Enablement to equip teams with tools and knowledge for scaling operations.

Discover the Full Potential of the Pimcore Platform

Trusted by over 110,000 businesses in 65 countries, the Pimcore Platform™ is an acclaimed solution for managing digital data, product information, and customer experience. Recognized by Gartner and Forrester, Pimcore equips organizations with powerful data management capabilities to deliver consistent, high-quality digital experiences across every channel. Find out why Pimcore is the choice for leading enterprises worldwide.

PIMCORE LICENCES

Options for Every Business Need

OPEN SOURCE GPLv3 license

COMMUNITY

 
  • Free Forever
  • DataHub - Import, Transform and Export Data
  • Unlimited Products
  • Unlimited Digital data
  • Unlimited Users
  • Unlimited Roles
  • Unimited Workflows
  • Robust Data Entry Protection
  • Supports ETIM, ACES, PIES, GS1 GPC GDSN, BMEcat and more
  • Optional SLA by Pimcore Partner
Commercial license

PROFESSIONAL

  • Includes all Community Edition features
  • Access to Pimcore Marketplace add-ons
  • Intellectual property protection
Commercial license

ENTERPRISE

  • Includes all Professional Edition features
  • Product Experience Portal
  • Alternative Tree Views
  • Enterprise Webhooks
  • Enterprise Metadata
  • Enterprise Extensions
  • Long-term security patch support
  • Intellectual property protection

Commercial license

UNLIMITED

 
  • Includes all Enterprise Edition features
  • Unlimited installations within one organization
  • Intellectual property protection
Commercial license

PIMCORE PaaS

 
  • Includes all Enterprise Edition feature
  • Infrastructure maintenance and support—no DevOps team required
  • Performance scales to meet your organization’s needs
  • Complete cost control over the Pimcore setup
  • Intellectual property protection

COMMON QUESTIONS ABOUT DIGITAL EXPERIENCE PLATFORM

How does a Digital Experience Platform (DXP) differ from a Content Management System (CMS)?

While a Content Management System (CMS) focuses primarily on creating and managing website content, a DXP offers a broader range of tools to manage the entire digital customer experience across various channels, including web, mobile, social media, and more. A DXP integrates content management with customer data, analytics, and personalization capabilities to deliver cohesive and engaging experiences.

What are the key components of a Digital Experience Platform?

A comprehensive DXP typically includes Content Management (tools for creating, editing and organizing digital content), Personalization (features that tailor content and experiences to individual users based on data and behavior), Integration Capabilities (APIs and connectors to integrate with other systems like CRM, ERP and marketing automation tools), Analytics and Optimization (tools to monitor performance and optimize content and experiences) and Multichannel Delivery (Capabilities to deliver content across various channels and devices).

Is a Digital Experience Platform suitable for both B2B and B2C businesses?

Yes, DXPs are designed to cater to the needs of both B2B and B2C businesses by providing tools to manage and optimize digital experiences for diverse audiences. They offer the flexibility to address the unique requirements of different business models and customer interactions.

Can a Digital Experience Platform integrate with existing enterprise systems?

Most DXPs offer integration capabilities with existing enterprise systems such as CRM, ERP, and marketing automation tools to provide a unified digital experience. This integration ensures that customer data and content are synchronized across platforms.

Is Pimcore's Digital Experience Platform customizable to specific business needs?

Yes, Pimcore's DXP is highly customizable, allowing businesses to tailor the platform to their specific requirements and workflows. It offers flexibility in data modeling, user interface customization, and integration capabilities to adapt to unique operational needs.

What industries benefit most from a Digital Experience Platform (DXP)?

DXPs are highly versatile and can be tailored to suit various industries, including retail, manufacturing, e-commerce, healthcare, and financial services. Organizations that manage multibrand operations, multilingual websites, or complex customer journeys across multiple touchpoints often find DXPs essential for centralizing operations and delivering personalized experiences.

Does Pimcore’s Digital Experience Platform support multi-brand management?

Yes, Pimcore DXP is ideal for managing multiple brands. It allows you to create independent or interconnected websites with unique content, branding, and data requirements from a single platform. This simplifies operations and ensures consistent customer experiences across all brands.

Let’s Address Your Digital Experience Challenges

Set up a consultation with our team to discuss your specific challenges—whether it’s managing multiple websites and brands, delivering personalized experiences across channels, or maintaining consistent and accurate content across all customer touchpoints. We’ll explore how a Digital Experience Platform can centralize your operations, streamline content delivery and improve customer engagement.