4 reasons why your retail business needs a mobile app
Are you a retailer? Do you often find yourself thinking about how to improve your retail business and gain more customers? You have heard something about retail mobile apps, but you are not exactly sure what their business benefits are?
If yes, keep reading this blog post where we’ll try to help you answer those questions and give you an idea why you should use mobile apps as a platform to increase your sales, customers loyalty and brand visibility.
Why go mobile?
Over the past few years, mobile has taken over the world. Consumers habits have changed, and smartphones and mobile apps have become an integral part of everyday life. As consumers’ habits changed, businesses also had to adapt, so many small and big retail companies have joined (and are still joining) this movement.
To show you the importance of going mobile, we have collected ten impressive statistics about smartphone usage, shopping mobile apps and it’s revenue projection via app stores.
- Almost half of the people spent five or more hours on their smartphones daily in 2017 (Source: Statista)
- The number of smartphone users in the world is expected to reach 2.7 billion by 2019 (Source: Statista)
- As of December 2017, 82 percent of online users in the United States used a mobile device for online shopping (Source: Statista)
- The total number of Android apps on Google Play is 2.8 million as of March 2017 (Source: Statista)
- The total number of iOS app on the App Store 2.2 million as of March 2017 (Source: Statista)
- Usage of shopping apps was up 54 percent from 2016 to 2017 (Source: Statista)
- 47 percent of people would use retail app again if they received a discount or coupon offer (Source: Statista)
- Shopping content apps had a 35,9 percent reach among global Android mobile users in 2017 (Source: Statista)
- In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising (Source: Statista)
- 51 percent of smartphone buyers in the United States had made the majority of their smartphone shopping purchases in 2016 via app (Source: Statista)
Sounds interesting? Keep reading and find out what are four reasons why your retail store needs a mobile app.
4 reasons why your retail business needs a mobile app
There are many reasons why your retail store needs a mobile app. For this blog post, we summarized them into four major parts.
Let’s explore them!
A mobile app will help you boost your revenue
Providing your customers with a new shopping experience and placing your mobile app in their pocket can help you increase your revenue. Over the last years, we have witnessed many retail companies turned to mobile apps for both Android and or iOS platform due to the increasing usage of smartphones and tablets worldwide. Research shows that 90 percent of time spent on mobile devices is spent within apps, versus 10 percent spent on mobile browsers. Also, according to Statista, digital buyers in the United States are more likely to make their mobile purchases via mobile apps than via mobile websites.
Push notification will increase your customers’ engagement
In retail mobile apps, push notifications are mostly used to inform customers about an upcoming sale, new arrival or special in-store events. Push notifications are a powerful channel to increase customers engagement because they have 90 percent open rates and can be more effective than social media posts or emails campaigns.
Mobile app loyalty program will strengthen your customer relationships
According to business.com, acquiring new customers costs 5 to 10 times more than selling to a current customer, and current customers spend 67 percent more on average than those who are new to your business. Considering that, the mobile application loyalty program is a great way to increase existing customers interaction with your company and their retention which will lead to stronger customer relationship and higher revenue for your business.
Ultra-convenient customer experience will bring more visitors to your store
Having all the essential information (e.g., delivery terms, items on sale or loyalty points status) right at users fingertips and enabling ultra-convenient user experience while using a mobile app, will improve your relationship with customers. Better communication process, beautiful design, and seamless shopping experience will also lead to higher conversion rate and sales making a mobile app a valuable sales channel for your retail business.
Still not convinced?
Look at the Amazon. Did you know they were one of to first brands to recognize and utilize the potential of having a mobile app? Now, Amazon is the leading e-retailer in the United States with close to 178 billion U.S. dollars in 2017 net sales, and its mobile app is one of the most popular apps in the United States. The Amazon app via smartphone is also the second-most popular purchase channel of Amazon buyers in the United States!
4 must-have features in retail mobile apps
Listed below are four must-have features which we recommend to include in your retail mobile app.
Short onboarding process
Onboarding is a short, swipe-through slideshow shown when a user launches a mobile app for the first time. Its goal is to introduce an app to a user and make sure that new user understands the app, how to use it and what value it provides.
P.S. Here is a link to a case study of Taw9eel Android retail mobile application.
A push notification is a message that pops up on a mobile device, and it represents a direct way of communicating with app users. According to Urban Airship, app users who receive any amount of push notification in their first 90 days, have 190 percent higher retention rates than those who don’t, while more frequent messaging increases mobile app retention rates by 3x to 10x.
P.S. Here is a case study of Thouqi – Magento powered retail mobile application.
User-friendly categories, filters and sorting feature
The primary goal of this feature is to minimize the work customer needs to do prior purchasing and maximize retailer’s sales and revenue. It allows your users to narrow the list of products they’d like to see. Intuitive categories, filters, and sorting will make it easier for your customer to go effortlessly through the product search and scanning process that will lead to quicker buying action.
Multiple payment options
They are many payment options in mobile apps. Credit and debit cards as American Express, Visa, MasterCard and payment on delivery are most widely used payment methods in mobile apps. However, the rise of smartphones usage has boosted alternative payment methods as PayPal, Google Wallet, Apple Pay or Knet payment specific for Kuwait market. According to the survey performed by YouGov, 50 percent online customers would abandon a shopping cart when their preferred payment method was not available, so having different payment options is must have!
How to choose a mobile app development company?
When choosing a retail mobile app development partner, it’s crucial to find a company that is compatible with your short-term and long-term goals. Your future app development partner should be able to help you choose the right app platform to start with, develop functionalities that will help you achieve your desired outcome and provide a top technology and consulting service.
We at Factory.hr are more than happy to help you with your project. Drop us a line and let’s connect and make a powerful retail mobile app for your business!